Digital-менеджмент: Теорії та практика

The textbook «Digital Management: Theory and Practice» is devoted to a comprehensive study of modern approaches to managing systems in the context of digital transformation. It examines important aspects of the digital economy, including the use of digital technologies, platforms, and tools to ensure the effectiveness of business processes and strategic management. Particular attention is paid to the theoretical foundations of digital management, management of digital clients and platforms, development of the digital labor market, strategic HR management and the use of digital technologies in human resources management. The textbook also contains practical cases, test tasks, and visuals to facilitate learning. Particular emphasis is placed on the introduction of innovations such as blockchain, cloud computing, Big Data and artificial intelligence in business, marketing, public administration and education. It is intended for students, graduate students, teachers, and practitioners interested in the problems of the digital economy and modern management. This textbook will become an indispensable source of knowledge for the development of competencies in the field of digital and innovation management.